The role of PR has not changed with the rise of social media. It’s ” STILL about reaching people and positioning our clients as the “go to” source for their product or service.” What has changed is how PR is done and what tools are used. With the decline of print media (magazines, newspapers, etc.) […]
View Post nonprofit education, nonprofit resources, PR, pr works, Social MediaWe have written a lot about web site optimization using keyword, social media and landing pages. Reading a post from Marketing Experiments on Homepage Optimization: Lessons you can reuse from ReUseIt.com, I realized we haven’t said anything about the homepage. Although most of your efforts for search involve driving people to specific landing pages, the […]
View Post nonprofit education, nonprofit resources, SEO, Social Media, web developmentIt seems to me that there are a ton of Social Media experts in the world today. When I’m out at events it appears than 6 out of 10 people are social media experts and 8 out of 10 can build a website, or have a relative or friend that can do that for them. […]
View Post nonprofit education, nonprofit resources, SEO, Social Media, web developmentSearch Engine Optimization (SEO) has constantly evolved since the beginning of the internet. SEO experts portray their craft as a dark art and since optimization is constantly evolving it can seem truly mysterious. However, there are several things we do know that can help your organization be found. We view optimization as your overall presence […]
View Post Bernie Borges, Hubspot, SEO, Social Media, web development, website grader