What Makes Your Organization Unique? The Non-Profit Toolbox”s Lisa Morrissey sat down with Stephen Melanson, President of Melanson Consulting to talk about Verbal Branding. Stephen will be the keynote speaker at the Networking for Non-profits meet-up May 6th at the South Shore Science Center. Verbal Branding consists of two main areas: 1. the spoken application […]
View PostPlanning and Metrics for Social Media
So someone in your organization wants to start using social media, and to be sure that it is worth your time, you need a plan (Mashable”s 5 step plan), and a way to measure its effectiveness or showing its “value.” Here is a great slideshare on describing social media and developing a plan: Developing a […]
View Post Branding, nonprofit conference, nonprofit education, nonprofit resources, nptoolbox, social metricsBranding 101 – Part 2 Branding Basics
Guest Post by: Shea Baker & Matt Ulvila of 3thought, Inc, 3thought is a visual communications company based in Plymouth, MA that specializes in graphic design and creative strategy. Branding Basics In part 1 of our series, we talked about how your brand is defined by the sum total of the emotional response people have […]
View Post 3thought creative, Branding, matt ulvila, nonprofit education, nonprofit resources, nptoolbox, shea bakerVerbal Branding Gives You the Competitive Edge
Keynote Speaker for next Mini-Conference: Stephen Melanson The Non-Profit Toolbox is excited to announce that we will have Stephen Melanson, President of Melanson Consulting, and author of the book: Jaw Branding ™, and teacher of verbal branding. What is Jaw Branding? “A set of verbal branding philosophies to help individuals differentiate their organizations during conversations, […]
View Post Branding, communication, elevator pitch, networking, non-profit organizations, nptoolbox, stephen malanson, verbal branding