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Branding

Home» Branding

From Front Page to Facebook – Steve Dubin

Posted on December 23, 2010 by Tom Beach in Branding

This is a clip from our last Networking for Nonprofit event held at Summer Shack in the Derby Street Shoppes by Steve Dubin, President of PR Works on the South Shore of Massachusetts. He talks about the powerful stories that nonprofits have to tell and the importance of telling them in many mediums on a consistent basis. Steve works with several nonprofit organizations and is a great resource. The hand out he gave follows the video.

View Post marketing, nonprofit resources, nonprofit services, PR, pr works, steve dubin

What Makes Your Organization Unique?

Posted on October 21, 2010 by Tom Beach in Branding, Fundraising

Branding in at it’s simplest is a consistent, unique look, tone and feel. It should be consistent across all media platforms – print, and all areas on the web. You need to understand what makes your organization unique and explain it simply. Here are some questions to ask yourself.

View Post Branding, brands for greater good, donor retention, Facebook, nonprofit resources, nonprofit service, Social Media

Four Key Concepts of Verbal Branding – Stephen Melanson

Posted on June 22, 2010 by Tom Beach in Branding, Video

Stephen Melanson, from Melanson Consulting, gave a great presentation on Verbal Branding and the Networking for NonProfits Fun Night Out on May 6, 2010. This is part 6 of his presentation. A transcript follows the video: Here’s how I teach people in the beginning. You develop your one or two ideas that truly tell the […]

View Post melanson consulting, nonprofit conferences, nonprofit education, nonprofit resources, nptoolbox, stephen melanson, verbal branding

Creating A Foundation for Your Brand – Stephen Melanson

Posted on June 8, 2010 by Tom Beach in Branding, Video

Stephen Melanson, from Melanson Consulting, gave a great presentation on Verbal Branding and the Networking for NonProfits Fun Night Out on May 6, 2010. This is part 5 of his presentation. As you work on creating your Verbal Brand, you are actually creating a strong foundation for your brand.  Stephen gives a couple examples how […]

View Post melanson consulting, nonprofit conferences, nonprofit education, nonprofit resources, nptoolbox, stephen melanson, verbal branding
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