This is a clip from our last Networking for Nonprofit event held at Summer Shack in the Derby Street Shoppes by Steve Dubin, President of PR Works on the South Shore of Massachusetts. He talks about the powerful stories that nonprofits have to tell and the importance of telling them in many mediums on a consistent basis. Steve works with several nonprofit organizations and is a great resource. The hand out he gave follows the video.
View Post marketing, nonprofit resources, nonprofit services, PR, pr works, steve dubinBranding in at it’s simplest is a consistent, unique look, tone and feel. It should be consistent across all media platforms – print, and all areas on the web. You need to understand what makes your organization unique and explain it simply. Here are some questions to ask yourself.
View Post Branding, brands for greater good, donor retention, Facebook, nonprofit resources, nonprofit service, Social MediaStephen Melanson, from Melanson Consulting, gave a great presentation on Verbal Branding and the Networking for NonProfits Fun Night Out on May 6, 2010. This is part 6 of his presentation. A transcript follows the video: Here’s how I teach people in the beginning. You develop your one or two ideas that truly tell the […]
View Post melanson consulting, nonprofit conferences, nonprofit education, nonprofit resources, nptoolbox, stephen melanson, verbal brandingStephen Melanson, from Melanson Consulting, gave a great presentation on Verbal Branding and the Networking for NonProfits Fun Night Out on May 6, 2010. This is part 5 of his presentation. As you work on creating your Verbal Brand, you are actually creating a strong foundation for your brand. Stephen gives a couple examples how […]
View Post melanson consulting, nonprofit conferences, nonprofit education, nonprofit resources, nptoolbox, stephen melanson, verbal branding