The "NonEvent" Event

BEST ADVERTISING CAMPAIGN

This category recognizes creative messaging and proven success through advertising for a non-profit organization. Advertising campaign could have been created for an organization, fundraiser, event, community program, etc.

BEST SOCIAL MEDIA CAMPAIGN

This category recognizes campaigns that connect people and allow them to be interactive with the non-profit or cause. Social media includes Facebook, Twitter, YouTube, Blog posts, forums, wikis, podcasts, shared pictures and videos.

BEST USE OF TELEVISION

This award recognizes outstanding and effective TV advertising for a non-profit organization.

BEST USE OF OUT OF HOME

This award recognizes outstanding Out of Home advertising for a non-profit organization. This includes billboards, digital billboards, public transit advertisements, mobile billboards, and place-based ads.

BEST USE OF PRINT

This category recognizes effective print advertising for a non-profit organization. This includes magazine and newspaper advertising.

BEST USE OF RADIO

This category recognizes effective radio broadcast advertising for a non-profit organization.

BEST USE OF DIGITAL/INTERACTIVE

This category recognizes outstanding digital or interactive advertising. This includes banner ads, rich media banner ads, digital videos, pop-up ads, apps, and mobile advertising.

BEST WEBSITE

This category recognizes outstanding websites among non-profits, from a

design, communications, user experience, and navigation standpoint.

BEST BRAND IDENTITY SYSTEM

This category recognizes outstanding branding for a non-profit organization. Entries may include logos, stationery and letterhead, business cards, and/or other promotional products.

BEST PUBLICATION OR BROCHURE

This category recognizes outstanding publications or brochures created for non-profits. Entries will be judged on design, content, and success at connecting with a target audience and producing desired results.

BEST SELF-PROMOTIONAL VIDEO

This category recognizes a video produced for a non-profit organization, created to introduce the organization in a positive way, and effectively communicate their mission or purpose to others.

BEST FUNDRAISING CAMPAIGN

This category recognizes outstanding communications surrounding a single effort or ongoing drive to raise funds or increase awareness.

BEST PSA

This category recognizes outstanding and effective Television, Print, Out of Home, Online and Radio PSAs done for the good of the public.

NON-PROFIT PARTNER OF THE YEAR

This category recognizes the deep and creative partnership between a for-profit corporation and a non-profit organization in an effort to enhance the reputation of both parties.