Usually we use Mondays to promote events from members, but with the holidays approaching
, seems we don”t have any…so perfect time to talk about the Boston area NON-Event, from the Ad Club, Boston:
The NON-Event seeks to celebrate and honor these white knights of our community and the agencies and businesses they partner with for the service, hard work, and dedication that help make these
altruistic visions a reality.
ENTRY DEADLINE: Friday, January 6th
Wednesday, January 25th
1 Memorial Drive, 11th Floor
Cambridge, MA 02142
5:00pm Keynote Speaker
5:30pm Award Presentation
6:00pm Cocktail Reception
Here are the AWARD CATEGORIES:
BEST ADVERTISING CAMPAIGN
This category recognizes creative messaging and proven success through advertising for a non-profit organization. Advertising campaign could have been created for an organization, fundraiser, event, community program, etc.
BEST SOCIAL MEDIA CAMPAIGN
This category recognizes campaigns that connect people and allow them to be interactive with the non-profit or cause. Social media includes Facebook, Twitter, YouTube, Blog posts, forums, wikis, podcasts, shared pictures and videos.
BEST USE OF TELEVISION
This award recognizes outstanding and effective TV advertising for a non-profit organization.
BEST USE OF OUT OF HOME
This award recognizes outstanding Out of Home advertising for a non-profit organization. This includes billboards, digital billboards, public transit advertisements, mobile billboards, and place-based ads.
BEST USE OF PRINT
This category recognizes effective print advertising for a non-profit organization. This includes magazine and newspaper advertising.
BEST USE OF RADIO
This category recognizes effective radio broadcast advertising for a non-profit organization.
BEST USE OF DIGITAL/INTERACTIVE
This category recognizes outstanding digital or interactive advertising. This includes banner ads, rich media banner ads, digital videos, pop-up ads, apps, and mobile advertising.
This category recognizes outstanding websites among non-profits, from a
design, communications, user experience, and navigation standpoint.
BEST BRAND IDENTITY SYSTEM
This category recognizes outstanding branding for a non-profit organization. Entries may include logos, stationery and letterhead, business cards, and/or other promotional products.
BEST PUBLICATION OR BROCHURE
This category recognizes outstanding publications or brochures created for non-profits. Entries will be judged on design, content, and success at connecting with a target audience and producing desired results.
BEST SELF-PROMOTIONAL VIDEO
This category recognizes a video produced for a non-profit organization, created to introduce the organization in a positive way, and effectively communicate their mission or purpose to others.
BEST FUNDRAISING CAMPAIGN
This category recognizes outstanding communications surrounding a single effort or ongoing drive to raise funds or increase awareness.
This category recognizes outstanding and effective Television, Print, Out of Home, Online and Radio PSAs done for the good of the public.
NON-PROFIT PARTNER OF THE YEAR
This category recognizes the deep and creative partnership between a for-profit corporation and a non-profit organization in an effort to enhance the reputation of both parties.
Submit your entries here: http://theadclubevents.org/nonevent/submit/