Traditionally Tax Day, but this year we have Emancipation Day, so taxes will not be due until Monday April 18, and Mass taxes will not be due until April 19th because of Patriots day. Delaying the inevitable…
(Beth) started with an overview of the state of social media measurement and ROI in the nonprofit field, outlining some of the challenges and the needs:
* Social media measurement goes hand in hand with good practice
* Slightly more mature practice for measuring business results vs social impact
* Social media measurement is a discipline, not a task, and it needs to be part of the organization’s culture
* There’s a big need for more training/capacity for measurement discipline and improvement of practice and sharing the stories
2. From Nonprofit Tech 2.0: Five Must-Have Characteristics of Nonprofit Mobile Websites:
Regardless of the nonprofit sector’s slow adoption of mobile communications, the Mobile Web continues to soar. One out of four Americans now access the Mobile Web daily and that’s a trend that will continue to increase rapidly as smartphones become more affordable.
3. From Susan Hammond: How to Tell Your Board or Advisory Board What To Do.
As noted in a recent blog post not clearly spelling out the board members’ roles & responsibilities is one reason boards under-perform. It’s imperative to be clear on what you want and need from advisors/board members and how to address changing needs.
4. From The Fundraising Coach: Rant in progress: You’re going to have to ask!
YOU’RE GOING TO HAVE TO ASK PEOPLE FOR MONEY!
The cheapest, most effective way to raise serious cash is to ask people for it. Directly. Face-to-face.
- It’s not having an auction.
- It’s not throwing a gala.
- It’s not purchasing a mailing list.
It’s as simple as
- Researching your cause and your prospects
- Engaging them
- Asking them for the gift
- and having a system to love them whatever the outcome of the ask.
Before you decide if a Facebook Place is right for your nonprofit, take a moment to think about how your supporters currently interact with you.
Ask yourself the following questions:
- Do my supporters physically visit my organization?
- Does affiliating with my nonprofit have a positive effect on how they appear to their friends?
- Do my supporters bring their friends and family to my nonprofit?
- Does offering partner discounts or other promotions increase the number of new or repeat donors?