Around the Web Jan 28, 2011

Here are 5 great posts we read this week.

1. HP remakes corporate philanthropy by donating its expertise to nonprofits by Dean Takahashi @ Venture Beat.

Hewlett-Packard is reshaping its policies on giving away money to nonprofit causes. Now the company will not just give away money. It will also donate the expertise of its employees to build solutions for nonprofits.

2. 22 Ways Nonprofits Can Use QR Codes for Fundraising and Awareness Campaigns from Nonprofit Tech 2.0.

QR Codes are two-dimensional bar code images that when scanned by a camera on a smartphone open a link to a website, send a SMS, or dial a phone number.  You can easily create QR Codes for free at sites like qrcode.kaywa.com and qrstuff.com. To scan a QR Code, smartphone owners download a QR Code Reader [browse your App Store/Gallery for a “qr code reader”] and then take a picture of the QR Code. The person scanning is then sent either to a mobile Web browser to view the link inside the QR Code, sent a text message, or prompted to dial a phone number. QR Codes are ideal for location-based communications and fundraising campaigns. Try it! Scan the QR Code featured in this blog post to see how it works.

(you have to go to the post to see the QR code!)

3. Extreme Website Makeover: From Ick to Slick! from Network for Good. A website makeover, and what makes a good home page. Project Hope took their website from dull to dynamic, meeting all the important requirements of a great site.

4. John Haydon (as always) give us some great posts for Facebook: a free tool called HyperAlerts will automatically send you an email when content is posted on a specified Facebook Page. It can be your page, or Facebook pages you are “listening” to.

Why collecting email addresses on your Facebook Page won’t work is really about how to create an effective opt-in strategy. Good pointers how to increase your email list.

5. Understanding the return on fundraising events from SocialBrite, a guest post by Lindsey J. Rosenthal, MTA. She brings up some good points about fundraising events, should your organization spend their precious time & resources on an event? use this formula: ROFE = (Revenue – Expenses) Public Awareness Relationship Enhancement… not just expense vs revenue.

Join us for our next Networking for Non-Profit Event at Father Bill”s in Brockton!