A couple of months ago we converted a web site for someone that was using a static template site into wordpress. Yesterday we got an email from the client saying that an SEO expert told them that sites built with PHP (wordpress is built with PHP) are not search engine friendly and they haven’t moved up in their rankings. I think this expert is confusing PHP with Flash. What ever they are thinking, this is garbage, google loves wordpress.
The platform your website is built on is not a magic bullet. It’s important to recognize how the web has changed today – content is king and content management platforms like wordpress, drupal and joomla make it easy to add valuable content to your site. This is the most important thing you can do for search results. Even with this you still need to pay attention to the basics – keywords, tagging, links etc. SEO has changed over the last few years to make all the social media you do extremely important and develops a strong overall presence on the web and builds community around your organization.
Today the web is alive and interactive, not static. If you want better results be prepared to work your site – blog, tweet, link your youtube video, build a facebook page for your organization. Email is still big – build an email list using an email provider. This is the world of the web today.