The role of PR has not changed with the rise of social media. It’s ” STILL about reaching people and positioning our clients as the “go to” source for their product or service.” What has changed is how PR is done and what tools are used. With the decline of print media (magazines, newspapers, etc.) your presence on the web has become extremely important. Today people are just as likely to start their day by starting their computer and checking in on facebook, youtube or msn.com with their morning coffee.
So how PR is done has changed and the skill set of PR needs to use have changed dramatically. What has also changed is how to position your organizations message. Social Media is driven by creating community through strong useful content and sharing with your followers. You interact within the community – one sided top down messaging is gone. This is completely upside down from past PR practices.
The graph on the right is designed to help explain how different web tools are used to develop a strong web presence and where all these different tool fall in a overall strategy to develop your community around your organization. On the web content is king – just understanding what the role of each of these social media tools are should make using them easier. Seeing the goal almost always makes hitting it easier.
We have 2 great Non-profit Networking events this month!
Non-profits on the Cape, September 29th at Cape Cod Children’s Museum, starting with Master Roundtables, and
Networking for Non-Profits in Plymouth, September 30th