It seems to me that there are a ton of Social Media experts in the world today. When I’m out at events it appears than 6 out of 10 people are social media experts and 8 out of 10 can build a website, or have a relative or friend that can do that for them. This is all well and good, but we are talking about your web presence – the most important marketing tool you have besides you and your staff.
It’s important to have a clear plan and strategy for your marketing on the web. It needs to be efficient and directed to bring you leads and clients. Here is a quick view on how to use these tools.
- Your Website: This is the core of your presence on the web. It needs to be clean, have great information about your service, and keyword search optimized. This is the only thing on the web that you really have control over.
- Your blog, YouTube, Flickr and Slideshare: This is how you create content and establish yourself as an expert in your given field. Each one of these tools is it’s own social network and you can begin to develop community within each of these networks.
- Linkedin, Facebook and Twitter: While with Linkedin you are establishing a professional network, it can be used to promote the content you are creating on the web. Facebook and twitter are your main quick social networking tools. These two tools are your main promotional tools for all the great content you are producing and the main conversation and interaction within the community around your services.
I hope this helps. Social Media is a powerful tool, using all the tools in a focused efficient way can help grow your business and establish you as an expert in your field.
Join us for our next Networking for Non-Profit Event September 30th!