With the dramatic changes in the web and how it is used today a website has many different demands and expectations than it did 3 or so years ago. Open source CMS (content management systems) like WordPress, Drupal, Joomla and Plone have dramatically reduced the cost for organizations to develop interactive content rich sites that can and should be powerful interactive marketing and fundraising tools. At our company, TRB Design, Inc. we build in wordpress and have found it to be a very powerful and relatively simple website for organizations to manage themselves.
With the dramatic change it does really change the process of organizing and developing a site or redesigning one. NTEN posted a really good article on the process of developing or redesigning a site. The post by Steve Backman, Evolving Project Management for Evolving Website Technologies, does an excellent job of describing this process and several new things to consider with website redesign. Basically the process in now non-linear and you can now develop the design and framework independently. Here are five areas of consideration from Steve’s post.
- Escape the linear calendar
- Build the project team around program staff and other “content specialists”
- Be realistic about time from organizational staff
- Monitor and look to integrate the interactive features
- Using interactive tools won’t automatically substitute for staffing and organization
These are all great things to consider. To us a website is a living, breathing, interactive entity that is constantly evolving to adjust to organizational needs. Spend you time clearly defining what those needs are and what the overall goals of your website are before starting on the redesign and the process will become much easier.
Join us for our next Networking for Non-Profit Event tonight!