Video And Google Juice

YouTube is the 2nd largest search engine

One of the benefits we offer to sponsors and speakers for the Non-Profit Toolbox is video.  We use the video interviews to promote our events, workshops, speakers and sponsors.  We use video from the event so people that couldn’t make it to the event can see what they missed and learn about the topic presented.  It is one of the most powerful benefits we offer – search juice.

So what does that mean to you?  Not much, unless you’d like to be found easier on the web.

Stephen Melanson spoke at our June meet-up about verbal branding.  We did a video interview before the event and videoed the presentation.  We posted the videos on YouTube (the second largest search engine behind Google), transcribed the audio portion and used it in the description, and embedded the video into our blog.

Here is what it’s done for Stephen:

• It’s on the first page of Google Search for Verbal Branding
• A Video and blog post of the video is on the first page on a google search for Stephen Melanson
• The video’s are in 3 of the 1st four positions on a YouTube search for Verbal Branding
• The videos are now embedded in other blog posts

Did any of the videos go viral? No.  Did they greatly improve his search rankings?  Yes they did, quite a lot.  We met Jane B Ford ( who speaks and blogs for us) yesterday and she told us that because of the videos and blog posts she now owns the first page of google search for her name, which she didn’t before.

Video, if used properly, can be a very important tool in your marketing mix.

Join us for our next Networking for Non-Profit Event in August!