Keynote Speaker for next Mini-Conference: Stephen Melanson
The Non-Profit Toolbox is excited to announce that we will have Stephen Melanson, President of Melanson Consulting, and author of the book: Jaw Branding ™, and teacher of verbal branding.
What is Jaw Branding?
“A set of verbal branding philosophies to help individuals differentiate their organizations during conversations, and then “manage” those interactions, regardless of their length, so brand differentiation is what impacts people and is most easily remembered”
In essence, Verbal Branding is a new basis for thinking and speaking, allowing any organization to marginalize the competition and apply their brand in a practical, moment-by-moment way.
Stephen believes you should forget the “elevator pitch” and he provides a strategy for conversation that will help you to manage an interaction or conversation in less than 5 seconds. by positioning your brand and differentiating you from your competition and matching you to your target market.
Does this sound dynamic?
Want to learn more about Verbal Branding? Join us at our next non-profit mini-conference.