Organizations are increasing their Social Media expenditures more than any other area of marketing. A well planned strategy will increase your presence on the web and help potential donors, sponsors and volunteer find and get to know you and your mission. We would really like to help you understand how to make these powerful marketing tools work for your organization.
In Today’s Market They Should We have already written that 86% of people begin their research on most topics online. Hubspot posted an article on the top ten ways B2B companies find services they need, based on a survey from RainToday.com. Three of the top ten are on the internet. This is consistant with most [...]
Posted by: Tom Beach, Executive Director & Vice President of The Toolbox, Inc. Important Considerations for Website Redesign Yesterday Reiko and I participated on an excellent webinar by Hubspot on website redesign. We’ve been following Hubspot for years and even took (and past) their Inbound Marketing University Certificate program last summer. At the beginning of [...]
Written by: Tom Beach, Executive Director & Vice President of The Toolbox, Inc. Google Loves Links One of the most important aspects of SEO (Search Engine Optimization) is inbound links. An inbound link as defined by Wikipedia is: Backlinks (or back-links [UK]) are incoming links to a website or web page. Inbound links were originally [...]