Posted by Tom Beach, on September 9th, 2010, Executive Director of The Toolbox Inc., Videographer and Blogger for The Non-Profit Toolbox.
We have written a lot about web site optimization using keyword, social media and landing pages. Reading a post from Marketing Experiments on Homepage Optimization: Lessons you can reuse from ReUseIt.com, I realized we haven’t said anything about the homepage. Although most of your efforts for search involve driving people to specific landing pages, the [...]
Posted by Tom Beach, on August 26th, 2010, Executive Director of The Toolbox Inc., Videographer and Blogger for The Non-Profit Toolbox.
Has Social Media Swung to Far?
It seems to me that there are a ton of Social Media experts in the world today. When I’m out at events it appears than 6 out of 10 people are social media experts and 8 out of 10 can build a website, or have a relative or friend [...]
Posted by Tom Beach, on August 12th, 2010, Executive Director of The Toolbox Inc., Videographer and Blogger for The Non-Profit Toolbox.
Search Engine Optimization (SEO) is constantly evolving
Search Engine Optimization (SEO) has constantly evolved since the beginning of the internet. SEO experts portray their craft as a dark art and since optimization is constantly evolving it can seem truly mysterious. However, there are several things we do know that can help your organization be found.
We [...]
Posted by Tom Beach, on June 4th, 2010, Executive Director of The Toolbox Inc., Videographer and Blogger for The Non-Profit Toolbox.
Effective Landing Pages Will Increase Lead Generation
Hubspot recently posted 7 Habits of a Highly Effective Landing Page. As a read through this really good post I was thinking about a lot of the conversations we’ve had over the last couple of years with small organizations about their web sites. Just last week we were [...]