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Optimizing Your Home Page

We have written a lot about web site optimization using keyword, social media and landing pages.  Reading a post from Marketing Experiments on Homepage Optimization: Lessons you can reuse from ReUseIt.com, I realized we haven’t said anything about the homepage.  Although most of your efforts for search involve driving people to specific landing pages, the [...]

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Is Social Media Killing Your Business?

Has Social Media Swung to Far?

It seems to me that there are a ton of Social Media experts in the world today.  When I’m out at events it appears than 6 out of 10 people are social media experts and 8 out of 10 can build a website, or have a relative or friend [...]

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SEO Evolution

Search Engine Optimization (SEO) is constantly evolving

Search Engine Optimization (SEO) has constantly evolved since the beginning of the internet.  SEO experts portray their craft as a dark art and since optimization is constantly evolving it can seem truly mysterious.  However, there are several things we do know that can help your organization be found.

We [...]

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Effective Landing Pages

Effective Landing Pages Will Increase Lead Generation

Hubspot recently posted 7 Habits of a Highly Effective Landing Page.  As a read through this really good post I was thinking about a lot of the conversations we’ve had over the last couple of years with small organizations about their web sites.  Just last week we were [...]

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