Search Engine Optimization (SEO) has constantly evolved since the beginning of the internet. SEO experts portray their craft as a dark art and since optimization is constantly evolving it can seem truly mysterious. However, there are several things we do know that can help your organization be found. We view optimization as your overall presence [...]
View PostBad Writing is Bad for Your Organization: The Case of the Missing Commas
“Where oh where have the commas gone, oh where oh where can they be??” Commas help your reader figure out which words go together in a sentence and which parts of your sentences are most important. Missing commas may confuse the reader, signal ignorance of writing rules, or indicate carelessness. A comma acts as a [...]
View Post Blogging, nonprofit education, nonprofit resources, SEOGoogle Loves Speed
Google Adds Page Load Time to Search Results Search Engine giant, Google, recently added web site load time to it’s search engine algorithm. Until now Google mainly used page relevance (how relevant the page is to the search) and authority (number of quality inbound links) to rank pages in their search results. Now how fast [...]
View Post google, nonprofit education, nonprofit resources, search engine optimization, SEO, web developmentDo Potential Donors Already Know You?
In Today’s Market They Should We have already written that 86% of people begin their research on most topics online. Hubspot posted an article on the top ten ways B2B companies find services they need, based on a survey from RainToday.com. Three of the top ten are on the internet. This is consistant with most [...]
View Post Fundraising, internet marketing, nonprofit education, nonprofit resources, SEO, Social Media, web development, web marketing