Guest post by Chad O’Connor, Adjunct Professor Emerson College

Another point of note to really stress in continuing with this recent series of blog posts is to ask yourself these questions about what is potentially motivating your target audience:

What is the person who is going to be asked looking to get out of this?
Does the person want [...]

Guest post by Chad O’Connor, Adjunct Professor Emerson College

To continue from the previous blog post, it is important to understand the sequence of what you are asking. How do you get people interested? How do you show them you have thought this out? How do you get them to feel compelled?

I always stress to save the [...]

Guest post by Chad O’Connor, Adjunct Professor Emerson College

In an earlier guest blog I mentioned some issues regarding uses and gratifications and selective exposure. To recap, we are constantly seeking ways when we communicate to get people to pay attention to us, and when they do pay attention to what we are saying they are more [...]