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Jane B. Ford Creating annual reports can be a time-consuming and expensive activity for nonprofits. Many small organizations produce just a simple handout with the required financials, not a piece that is likely to attract new supporters to the organization. I recently read a useful article that explains “The Secret to a High Impact Annual Report”. The [...]    Jane B. Ford With so much buzz about online fundraising and using social media to market your nonprofit, do you think that the cost of doing direct mail may not be worth the return on investment? If so, think again. According to the Association of Fundraising Professionals, “direct mail consistently remains one of the most important [...] Jane B. Ford How much thought do you put into thank you letters for annual fund donors? Do you use a standard form for all gifts? If so, you may want to look at three ways you can make your thank you letters more effective. First, tell the donor how you will use the money they donated. [...] Jane B. Ford Most people I know would prefer to hear a story about someone your nonprofit has helped than to listen to the latest statistics about the population you serve. The next time someone asks you what your nonprofit does, skip the statistics and tell a story. If you use the basic rules of storytelling [...] |
 
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