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Engaging Your Sponsors

Written by: Lisa Morrissey, Director of Marketing and Communications & Secretary of The Toolbox, Inc. and Speaker at the October 22 Non-profit Toolbox event.

Securing, engaging and building a lasting relationship with your sponsors requires sponsor-centric strategy and execution.  Some strategies to consider when preparing your organization’s sponsorship development plan:

Before asking [...]

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Strategic Marketing and PR for Fundraising Success

Written by: Lisa Morrissey, Director of Marketing and Communications & Secretary of The Toolbox, Inc. and Speaker at the October 22 Non-profit Toolbox event.

Developing and executing a successful fundraising campaign takes extensive planning, thorough follow-through and often times a little creativity.  But the one piece of the success planning puzzle that is [...]

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