Guest post by Chad O’Connor, Adjunct Professor Emerson College What Makes an Audience Connect? So far in this series of blog spots I’ve talked about important concepts surrounding understanding audiences and the things that will get them to listen to you. But what exactly is it about a persuasive message that gets people to be [...]

Guest post by Chad O’Connor, Adjunct Professor Emerson College Actions You Want Them to Take! This next installment from the bus is related to the kinds of obstacles you encounter when dealing with audiences. Let’s work on the generous assumption from the previous column that you have found the audience of people who are most [...]

Guest post by Chad O’Connor, Adjunct Professor Emerson College And Keeping it! As I begin this first installment of my series of guest blogs for the Non-Profit Toolbox I am doing my writing on the ever popular BoltBus from Boston down to Philadelphia (with a switch in New York City). I raise this not to [...]