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Branding in at it’s simplest is a consistent, unique look, tone and feel. It should be consistent across all media platforms – print, and all areas on the web. You need to understand what makes your organization unique and explain it simply. Here are some questions to ask yourself. [...]    So someone in your organization wants to start using social media, and to be sure that it is worth your time, you need a plan (Mashable’s 5 step plan), and a way to measure its effectiveness or showing its “value.” Here is a great slideshare on describing social media and developing a plan: Developing a Social Media Plan View [...] Guest Post by: Shea Baker & Matt Ulvila of 3thought, Inc, 3thought is a visual communications company based in Plymouth, MA that specializes in graphic design and creative strategy. Branding Basics The Building Blocks of a Brand In part 1 of our series, we talked about how your brand is defined by the sum total of the emotional [...] Verbal Branding Expert Stephen Melanson Keynote Speaker for next Mini-Conference: Stephen Melanson The Non-Profit Toolbox is excited to announce that we will have Stephen Melanson, President of Melanson Consulting, and author of the book: Jaw Branding ™, and teacher of verbal branding. What is Jaw Branding? “A set of verbal branding philosophies to help individuals differentiate their organizations [...] |
 
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