Branding in at it’s simplest is a consistent, unique look, tone and feel. It should be consistent across all media platforms – print, and all areas on the web. You need to understand what makes your organization unique and explain it simply. Here are some questions to ask yourself.
View Post Branding, brands for greater good, donor retention, Facebook, nonprofit resources, nonprofit service, Social MediaSo someone in your organization wants to start using social media, and to be sure that it is worth your time, you need a plan (Mashable”s 5 step plan), and a way to measure its effectiveness or showing its “value.” Here is a great slideshare on describing social media and developing a plan: Developing a […]
View Post Branding, nonprofit conference, nonprofit education, nonprofit resources, nptoolbox, social metricsGuest Post by: Shea Baker & Matt Ulvila of 3thought, Inc, 3thought is a visual communications company based in Plymouth, MA that specializes in graphic design and creative strategy. Branding Basics In part 1 of our series, we talked about how your brand is defined by the sum total of the emotional response people have […]
View Post 3thought creative, Branding, matt ulvila, nonprofit education, nonprofit resources, nptoolbox, shea bakerKeynote Speaker for next Mini-Conference: Stephen Melanson The Non-Profit Toolbox is excited to announce that we will have Stephen Melanson, President of Melanson Consulting, and author of the book: Jaw Branding ™, and teacher of verbal branding. What is Jaw Branding? “A set of verbal branding philosophies to help individuals differentiate their organizations during conversations, […]
View Post Branding, communication, elevator pitch, networking, non-profit organizations, nptoolbox, stephen malanson, verbal branding