We all use Facebook but have you used it to promote your organization?

Come listen Brian as shares his experiences and teaches you:

• How to design your Facebook ad campaign
• How to do split-testing with Facebook
• How to measure your Facebook advertising performance
• How to keep costs low

This month’s special guest: 

Brian Henderson @bbqsaucereviews: Brian helps small businesses get noticed online. He learned SEO techniques working at About.com and successfully uses Pay per click and Facebook marketing on his popular website bbqsaucereviews.com. Check out the BBQ site or his marketing oriented site at goodnsimple.com!

Come join us in this casual networking setting with some of the best internet marketers and web developers on the South Shore.  Come by, have a drink, eat, network, and pick someones brain – or share your expertise and experiences.

Wednesday, May 2, 6-8pm

Jasper White’s Summer Shack
96 Derby St
Hingham,MA 02043

Our March 22 Mini-Conference was a great success!

One of the best Chinese Restaurants south of Boston, Beijing House & woman business owner, Ching-Ching welcomes i-Network and will provide some tasty appetizers for us.  Come mix and mingle with other professional women (and men).

If you’d like an opportunity to speak about your business for a minute, feel free to donate a little something that an attendee may win when we do our free raffle drawings. See me when you arrive!

$10 for friends and future members of i-Network

*FREE for i-Network members.  A member means you have paid the yearly fees at i-Network.biz and have a listing on the web directory on the i-Network.biz site. Joining this meetup group as a “friend” means you are on our mailing list, but are not a member of i-Network.biz (yet).

________________________________

Join us for our first

Building Your Brand in a Digital World

Friday, March 9th 7:45am-9:30am

Register for Breakfast Now

PreRegister now: $15 for members of i-Network and the NP Toolbox // $20 for friends and future members. $25 at the door

The world we live in is filled with marketing jargon and constantly evolving technologies. However, the fundamentals of growing your business through effective branding remain the same.

Shea Baker and Matt Ulvila of 3thought, a visual communications company based in Plymouth MA, will help you to understand the greater context of your brand.

You’ll also learn practical ways to shape the perception of your business or organization using tools that are already available to you.

Continental Breakfast, coffee and tea will be available.

 ________________________________

South Shore Tweetup #10

1. Beth Kanter writes about the social media impact and response: Komen Kan Kiss My Mammagram, PinActivism, and Newsjacking for a Cause

As Kivi says, “This is what happens when a leading nonprofit jumps into a highly controversial area of public debate without a communications strategy, stays silent, and therefore lets others take over the public dialogue, perhaps permanently redefining the organization and its brand. Watch and learn, so you don’t make the same mistake on whatever hot button issues your organization might be wading into.”

Related:

• The Five Stages of A Social Media PR Disaster (Beth’s Blog)
• What does monitoring your brand on social media channels really mean? (Beth’s Blot)
• Patriots, Komen Fumbles Offer Lessons for NPOs (Inspiring Generosity)

2.  Great list: Social Media for Social Good :: Your Nonprofit Tech Checklist from her book: Social Media for Social Good: A How-To Guide for Nonprofits

That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits.

3. How to manage your Facebook Page content with PostPlanner (video) from John Haydon:

PostPlanner is a Facebook Page content management tool that allows you to schedule posts to a various different Pages that you manage. It optimizes content specifically for Facebook in a few ways:

4. Seven Tips to Write the Best Email Appeals from Frogloop: Samuel Mesquita, an expert email copy writer who spent years at ActionAid in the UK.  You can read his full article here:  ”17 Things I Have Learnt About Charity Email Copy“

Email is a numbers game.  With competition for attention becoming more of a challenge every day, paying attention to the details and best practices matters more and more.

Related articles

• Around the Web Jan 21 for NPO’s (thenon-profittoolbox.com)

Image via Wikipedia

Not sure how to get noticed? I had a talk the other day with the Editor of our local paper, and have been asking around about how to get local notice. The best bet is to write a press release and include a hi-res photo. Other hints were to make sure that it takes a local flavor, for example include people’s names and towns they reside in.

Recently my daughter’s Kiva project got into the local paper: Norwell: Beach named a Kiva Fellow I wrote the article and included a photo.

The Norwell Food Pantry got into the Norwell Mariner with a great article: Norwell Food Pantry: Finding success close to home.

The Toolbox, Inc. recently got noticed with our Tweetups and the Globe South: South Shore Tweet Ups hope to connect technology minds in community.

It is always hard to get noticed, but the more you get yourself out there, using blogging and social media, the higher your chances. Then once you do get noticed by a media outlet, make sure you promote their articles – share them through social media.

Related Article: Have Something to Say: Pitching the Story