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Is Social Media Killing Your Business?

Has Social Media Swung to Far?

It seems to me that there are a ton of Social Media experts in the world today.  When I’m out at events it appears than 6 out of 10 people are social media experts and 8 out of 10 can build a website, or have a relative or friend [...]

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SEO Evolution

Search Engine Optimization (SEO) is constantly evolving

Search Engine Optimization (SEO) has constantly evolved since the beginning of the internet.  SEO experts portray their craft as a dark art and since optimization is constantly evolving it can seem truly mysterious.  However, there are several things we do know that can help your organization be found.

We [...]

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Marketing Your Weaknesses

Yesterday I made my first cell phone call from my house ever.  We’ve had cell phones since the mid 1990’s and tried all the major service providers – they were all the same, zero to one bar.  Our house is just in a dead zone.  I’ve talked with many sales reps about ways to boost [...]

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A Human Resources Perspective on Social Media

Nancy Saperstone, Insight Performance HR Consultant

You can’t escape social media and personal computer usage on the job – or can you? Many companies have implemented blogging and personal computer usage policies as part of their Employee Handbook and Information Technology Policy. The focus of such employee policies gives personal bloggers guidelines on how to [...]

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