Branding in at it’s simplest is a consistent, unique look, tone and feel. It should be consistent across all media platforms – print, and all areas on the web. You need to understand what makes your organization unique and explain it simply. Here are some questions to ask yourself.
Stephen Melanson, from Melanson Consulting, gave a great presentation on Verbal Branding and the Networking for NonProfits Fun Night Out on May 6, 2010. This is part 6 of his presentation. A transcript follows the video: Here’s how I teach people in the beginning. You develop your one or two ideas that truly tell the [...]
Stephen Melanson, from Melanson Consulting, gave a great presentation on Verbal Branding and the Networking for NonProfits Fun Night Out on May 6, 2010. This is part 5 of his presentation. As you work on creating your Verbal Brand, you are actually creating a strong foundation for your brand. Stephen gives a couple examples how [...]
Stephen Melanson, from Melanson Consulting, gave a great presentation on Verbal Branding and the Networking for NonProfits Fun Night Out on May 6, 2010. This is part 4 of his presentation. As I listened to the presentation I could hear myself making this exact error that Stephen describes. A transcript follows the video: Here is [...]