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Posted by Tom Beach, on March 11th, 2010, Executive Director of The Toolbox Inc., Videographer and Blogger for The Non-Profit Toolbox.
Small Organizations Show Largest Increase
 Social Media Expenditures Increase The Most A few weeks ago Hubspot did a webinar on the state of inbound marketing. It was a really powerful presentation covering where companies and organizations are spending their marketing dollars and resources. You can see a PDF of the full report here, or click on the image to the right to see the slide show presentation.
From the report:
Fastest Growing Marketing Category is Blogs/Social Media – Budgets are up 67%
Businesses are responding to the marketing success they are experiencing with social media and company blogs by increasing the percentage of lead generation budgets being allocated to the category. In 2009 blogs/social media garnered 9% of the average lead generation budget. For 2010 blogs/social media has been upped to 15% of the average budget; the largest increase of any lead generation category. 61% of respondents reported that they publish a company blog now compared to 48% a year ago.
Blogging is Separated from other Social Media Channels
While the increase in expenditures from 9% to 15% is really significant, I find the break out of blogging from other social media channels really interesting. Blogging is significantly different from other channels, i.e. twitter, facebook, linkedin, etc. Blogging, if done right, is the best way to add valuable content to your website, show your expertise, and embed information from other social media channels, i.e. youtube, slideshare. Social Media channels like twitter should be used to promote your website and blog and interact with your network.
This is the model that most successful organizations are using, blogging to add valuable content and other social media channels to interact and promote. We really like that Hubspot broke blogging out as its’ own catagory.
Want to learn more about creating strong boards?
Join us at our next non-profit mini-conference.
Want to learn more about Social Media?
Attend one of our Linkedin, Facebook and Twitter Workshops.
Posted by Tom Beach, on March 10th, 2010, Executive Director of The Toolbox Inc., Videographer and Blogger for The Non-Profit Toolbox.
People Connect with People – Not Companies
 What Makes You Unique? Yesterday we gave a presentation on Social Media Strategy at the Social Circle Impact Meet-up. To start the presentation we asked each person to share something unique about themselves. This almost always gets interesting! One person liked to cook, another make wine. This immediately gave them something in common and help them connect. One person loved to travel and travel in the Soviet Union while it was still Communist Russia, another was a ballet dancer, another a gymnast. I was a international gymnast that competed in Russia in the early 1980’s, so I had an immediate connection with these three people.
When we work with individuals and companies on their Social Media plans and strategies we always stress the importance of authenticity. Each person is unique and this needs to come through. People are looking to connect, sharing your uniqueness helps this process. People connect with people, not companies.
Here is the slide show from the presentation:
Want to learn more about web marketing strategy?
Join us at our next non-profit mini-conference.
Want to learn more about Social Media?
Attend one of our Linkedin, Facebook and Twitter Workshops.
Posted by Tom Beach, on March 8th, 2010, Executive Director of The Toolbox Inc., Videographer and Blogger for The Non-Profit Toolbox.
Social Impact Circle March Meet Up
 Social Media Helps People Find You Organizations are increasing their Social Media expenditures more than any other area of marketing. A well planned strategy will increase your presence on the web and help potential donors, sponsors and volunteer find and get to know you and your mission. We would really like to help you understand how to make these powerful marketing tools work for your organization.
We are giving a presentation on social media and how it really works at the Social Impact Circle March Meetup at Vlora Restaurant, 545 Boylston St., Boston March 9, 2010 at noon. This is a nice opportunity to learn how social media can work for you, have a nice lunch, and network with other nonprofit organizations. The spotlight nonprofit will be The National Foundation for Teaching Entrepreneurship. The Network for Teaching Entrepreneurship’s (NFTE) mission is to provide entrepreneurship education programs to young people from low-income communities. They will give a short presentation about what they do, and how they do it.
If you don’t already have lunch plans this Tuesday and are going to be in Boston, we would love to see you there.
Want to learn more about web marketing strategies?
Join us at our next non-profit mini-conference.
Want to learn more about Social Media?
Attend one of our Linkedin, Facebook and Twitter Workshops.
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