A couple of things got me thinking this week, the first week
as working to help promote a program through social media for a friend, and the other was a recent blog post by John Haydon wrote about: Measuring the ROI of a Handshake, where he talks about the ROI of social media, comparing it to the handshake.
With social media, there are a ton of ways to measure. We can see shares, how many people clicked through, comments, hits, and when an event didn”t show results in the 2 weeks I have been working on it, the friend was disappointed….the ad in the newspaper did bring in two people, yet no one came through from social media. Yet unlike the newspaper ad, I was able to tell them that their Facebook ad was seen by over 15,000 targeted women in MA, NH, and RI, that there were 45 click thrus on the Facebook ad, and that on the new website/blog – there have been over 200 views in the first week.
I explained that social media is not a quick fix, but something that evolves, and given the time frame, we are doing good so far. We
will be working on blog posts, and getting more information out, so that people go to them for advise, and we will add to their Facebook and LinkedIn groups, but they will also have to add to the groups. Since putting things out, I have already doubled the “Likes” of the group.
So, build it and they will come? We will see. And even though there are plenty of way to measure, the final up or down will depend on whether they will get the attendance for the group they are forming.
The program is a
10 week session for women returning to work or transitioning careers.
Check it out here: Women”s Career Rebuilder Program