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Here in New England, there is fall in the air, thinking I need to put away my shorts, as it has been a bit chilly…Hope everyone is ready for the businesses to get back into gear! Here are my picks for the week.
1. Why isn’t anyone sharing your nonprofit’s content? by John Haydon: trust, caring, boring, “coolness”…find out more, and join the discussion.
2. from Socialbrite & JD Lasica
It seems that many of the 1.5 million nonprofits in the land still have not heard of the Foundation Center. And that’s too bad, because the venerable
nonprofit organization, which has been around for more than 50 years, offers a wealth of information about U.S. philanthropy and helps people learn how to apply for grants through a rich
Best of all, it’s free — just like a public library!
3. Embracing Next Generation Philanthropy from NTen:
Recent economic forecasting suggests that traditional fundraising is not going to get easier any time soon. While it”s tempting to focus on scarcity, a new generation of philanthropists is coming of age. They are young community builders, driven by a DIY ethic, and empowered by social media. They are leveraging the lowered costs of coordination provided by the web and mobile net, and they are stepping up to meet the challenges facing their generations.
What are you doing to find them now and cultivate relationships with them for the long haul?
4. from Inspiring Generosity by geofflivingston
For most nonprofits, email has been and remains the heart and soul of their online strategies. Even social media-heavy programs seek to engage more loyal supporters through email programs like newsletter, petitions, pledges, advocacy and more. The purpose is to build a house file.
5. Measuring the Return on Relationships from Beth”s Blog and Claire Diaz Ortiz
I explained that while researching my new book, Twitter for Good (http://ht.ly/4RirJ), I took a long, hard look at fundraising on social media and came to a new, startling conclusion: it’s not about the money. As I asserted, the real ROI (return on investment) of fundraising on new media is the relationships.
Have a great weekend!
- Around the Web Sep 2 for NPO”s (thenon-profittoolbox.com)
- Around the web Aug 26 for NPOs (thenon-profittoolbox.com)