iseum (LOC)” src=”http://farm3.static.flickr.com/2397/2163131283_1ca4831df4_m.jpg” alt=”Crowd being turned back at Coliseum (LOC)” width=”240″ height=”176″ />
Well, yesterday it felt like summer, and today fall is definitely in the air here in MA. Say good-bye to the lazy days of summer and back to business with this brisk weather.
1. Let’s start with the changes (again) to Facebook: At Long Last, Facebook Adds Twitter-Style Following, Calls It “Subscribe” from All Things Digital:
Users can choose to post a Subscribe button on their profile. Once they do, any visitor can choose to subscribe to receive one of three options in their Facebook news feeds: all updates, most updates (what you’d see normally) or important updates (like getting married or having a kid)….On the flip side, brands can’t have subscribers. The Subscribe button is only for people.
Chances are, your organization has one or more special events that are part of your fundraising portfolio. You know events are a great way to engage your constituents in an immersive and impactful way. But are you using your events as an opportunity to learn more about your advocates and better focus all of your fundraising efforts?
3. 11 Qualities of an Effective Social Media Manager from NonProfit Tech2.0
Despite all the buzz about social media, the reality is that your social media campaigns are only as good as the human being(s) behind them. Going “viral” on social media sites is extremely rare, and instantaneous success is a myth. Being an effective social media manager is both an art and a skill.
There’s a new breed of fundraising tools out there that can help organizations with “social fundraising.” These tools leverage the social networks of donors, supporters and organizations to substantially increase the revenue raised as well as the long-term benefits of becoming a part of the fabric of your donors’ social media networks. They focus not just on large donations but on the collective power of micro-donations, which are often repeated and shared with friends.
5. Using an Advisory Committee to Transform a Founding Nonprofit Board from Susan Hammond
A young executive director (ED) I’m advising is working to change the founding board
by way of an advisory committee. The three-year old organization has a board comprised of family members. The organization is at the point where it needs a board made up of members more representative of the community served and with greater expertise and experience. The organization has only one employee, the ED. So the board of directors will be a working board for the foreseeable future.
Have a great, productive week!