ble.jpg” alt=”” width=”432″ height=”115″ />On Monday we discovered that 1/2 of our websites were down. Now it is Friday, and we have been up intermittently on Thurs and Friday. Our hosting company, Westhost has not been very forthcoming with details. Now we have hurricane Irene “storming” up the east coast…So before I begin my 5 picks for the week, I just wanted to ask you, do you have your website backed up, do you have a contingency plan if your site goes down? Think about what you should be doing.
1. Study: Nonprofits Use Integrated Marketing, but Approach Varies from MassNonprofit.org:
With potential donors becoming increasingly selective about which charities they choose to support, nonprofits have responded by adopting a more integrated approach to marketing, but their sophistication does not correlate with their size, according to a recently completed study.
2. Timely post: Nonprofits Are Expected to Use Social Media During Disasters from The Chronicles of Phlantrophy
Eighty percent of Americans said they expect national relief groups to monitor their own social-media feeds as well as the Web sites where disaster victims might make urgent requests for help. And they expect those groups to act quickly. About 35 percent of those surveyed said that it is reasonable to expect assistance to arrive within an hour after a request for help is posted online.
3. Six Considerations for Long-term Tech Planning from CTOs CTOs” top six considerations for long-term IT planning include: What is the problem, Is tech the best solution, What would happen if we didn”t do this, How have others solved this, and is this core to the mission.
4. Storytelling 2.0: Why nonprofits need to tell stories from Socialbrite by JD Lasica
Use personal storytelling to frame your issue. Don’t tell a story about homelessness, or world famine. Talk about how a particular individual is being affected. By bringing your story down to the personal level, you make it universal.
from Inspiring Generosity by socialbutterfly
If you aren’t so sure about this online giving world, this post is for you! If you’re a nonprofit, you’re encouraged to share these reasons to donate online with those you know. For example, you can provide a different factoid around the benefits of giving in your monthly or weekly newsletters. You could also create an FAQ on the benefits of giving or ask those that have given online to share why they did as mini-testimonials on your Web site.