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August brings thoughts of sunny days at the beach…ahhh
Now back to work, here are my five for the week:
1. Five Recent Upgrades to Facebook Pages Your Nonprofit May Not Know About from Nonprofit 2.o
Facebook has been making a flurry of changes to the functionality of Facebook Pages, Facebook Community Pages, and Facebook Places Pages over the last few weeks. The good news is that the upgrades signal that Facebook is working towards merging these three types of pages (when possible), thus making managing your nonprofit’s presence on Facebook much easier.
2. Where Should You Invest Your Time: Google , Search, or Email? from Beth”s Blog
I think nonprofits should wait or rather don’t jump in deeply with a heavy time investment quite yet. Take an ROI approach to the amount of time that is being spent, especially if you haven’t reallybuilt up, engaged, and developed relationships with people via your social networks in other places.
Don’t just do an ROI analysis with your social time. Your time might be best spent on incorporating multi-channel best practices. Do you need to redesign your web site, incorporate SEO, or beef up your CRM and email strategy. As John Haydon said later in the thread, ”Don’t buy the Persian rug if your roof has a hole in it” and then wrote this post.
3. Why your nonprofit should have a mobile strategy by Tamara Schweitzer at Socialbrite:
A QR code, or quick response code, is like a barcode that can easily be scanned by smartphones to relay all kinds of information.
“QR codes allow you to land a visitor much farther down whatever funnel of engagement you’re interested in moving them through. Rather than trusting a visitor to type in www.yoursite.com, a QR code can send them directly to the specific page you’d like them to see,” said Henry Quinn at the
A QR code can link directly to music, video, news—on or off your site—it can activate a phone call, send an SMS, open forums for conversation or social networking—anything that’s online and that’s going increase their engagement with your organization, you can put in front of a user with a phone, immediately, with one click, said Quinn.
5. An Introduction to Using Facebook Ads for Your Nonprofit from John Haydon. Reasons to use FB ads for NPO”s:
Now go see the whole slide deck!
- Around the Web Aug 5 for NPO”s (thenon-profittoolbox.com)
- Around the Web July 29 for NPO”s (thenon-profittoolbox.com)