Happy Friday the 13th!
1. From Beth”s Blog: Facebook Custom Landing Tabs Measurement = Best Practice The why”s and how to do it, some great examples and resources.
The default welcome page for your Facebook Page is your wall. There is a more inviting welcome mat. Facebook landing pages give people reasons to like your page. Debra Askanese pointed to a study that shows Facebook pages with custom landing pages have a higher conversion rate than those without landing pages.
2. And more: from John Haydon: 29 tips to improve your nonprofit website’s landing pages
A landing page is a page on your website where you want visitors to complete a specific transaction, such as donating money or joining an email list.
As you can imagine, this is always harder than it sounds. Bad design, uninspiring text, and slow load times are just a few challenges. Below are tip you can steal to improve the results on your landing pages:
3. Non-Profit Tech 2.0 shares Five Nonprofits That Have Found Their Twitter Voice
Finding your Twitter voice is an accomplishment only earned through a process of trial and error and conscious experimentation. Even the best social media managers often go through an initial period of puzzlement and frustration as they try to figure out how Twitter works and what to tweet.
That said, the nonprofits below have discovered a nice balance of tweets, retweets, and mentions. They vary their content – it’s not all just about them. They have personality and its obvious that there is a human being behind the avatar.
4. From CompassPoint: Next Generation Organizations: 9 Key Traits In this paper, CompassPoint identifies a set of 9 characteristics that demonstrate how next generation leaders are transforming their organizations to operate in a fundamentally different way to raise the bar on mission impact. Report here, a self assessment here
5. From NTEN: Data and Storytelling: 6 Ways to Use Data to Move Your Mission by Kurt Voelker, CTO, Forum One:
Data is the new black. These days everyone is releasing it, visualizing it, aggregating it, and mashing it up. And for good reason. Data is so much more than a stack of numbers or a server filled with client outputs. It can justify the work that your organization is doing, help others understand why it is critical, and offer exciting new ways to motivate others to help solve the problems your organization is working on….
Given the attention that Data gets from the media, influencers, and the hill, we believe that every communications department is obligated to look closer
at their data and how they are using it – and should be tapping into it to get work done towards your organizations goals.
One effective way to transform your data from an afterthought into a powerful communications product is through visualizations that help tell your story.
Here are 6 ways to tell your stories with data that you can apply to your own web and communications work.