1. How Non-Profits Can Maximize Engagement on Facebook from Mashable
Best practices are pretty variable when it comes to social media. This is especially true with Facebook, which switches up its appearance, services and features every few months. We did our best to put together some of the best approaches for non-profits, with some serious help from three social media mavericks at top causes.
Read on for some dos, don’ts, and a golden rule or two for how non-profits can better utilize Facebook.
2. From our friend, John Haydon: Free Facebook Video Course At The Inbound Zombie Facebook Page: John always give great step-by-step processes, this is a great resource for all
You’ll find more than 13 videos covering a variety of topics (mainly “How-to”) that I’ve embedded on a single page:
- How to select the best category for your Facebook Page
- How to upload an avatar to your Facebook Page
- How to configure your Facebook page wall settings
- How to block offensive comments on your Facebook Page
- How to add applications to your Facebook Page
- How to toggle between a Facebook Profile and a Facebook Page
- How to edit the name of your Facebook custom tab
- How to create custom tabs with iFrameEngine
- How to update your Facebook Page from your cell phone
- How to post wall updates to a subset of your Facebook fans
- How to tag other Pages on your wall
- Create An Alias URL For Your Facebook Page
- How to use Facebook Insights to measure fan growth and engagement
This page will be updated with new videos as Facebook makes changes to Pages.
3. From Beth”s Blog: QR Coded, Electronic Devices, Nonprofits, and Concert Etiquette QR codes, are they just a fad or do they have uses in the NPO world.
While there are some tactical points to keep in mind when using QR codes, nonprofits should consider these design principles:
- Can you use QR codes to encourage audiences to get more information online?
- Can you embed game design or make it fun?
- Does the use of QR codes help save your organization printing costs?
Of course, a bigger question is about strategy – how the use of this tactic enhances a campaign and whether or not your target audience has a QR reader on their mobile phone and uses it.
A WOW! experience starts with the “Thank you.” You must send a thank you letter after receiving a gift. Donors want to be thanked and they want to be thanked properly. Don”t use typical nonprofit speak with statistics and jargon.
Here are 10 Components of an Ideal Thank-You Letter:…
5. From Socialbrite: 8 great examples of nonprofit storytelling, How do you convey a powerful message with video and photos?
Remember, it’s not about the tools or the technology. It’s about finding people who encapsulate what your core objective is all about — and conveying their stories with power, genuineness, passion and humility.
6.22 Fun, Useful, and Totally Random Resources for Nonprofits from Nonprofit Tech 2.0
The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. So much so that many nonprofit professionals are
overwhelmed by the all choices – and as the Mobile Web and related start-ups continue to grow, prepare to be mind-boggled by all the new technology options available to your nonprofit in coming years. That said, there are some resources and tools that I continually refer to and use again and again, and others that I am still experimenting with that may (or may not) become integral to my communications routine.