Reiko and I spent last Saturday at Podcamp Western Mass and as usual the amount of information was pretty overwhelming. As we look at the current development of the web and strategies to help Nonprofits communicate with their donors, volunteers and the media, we are always paying attention to trends and where things seem to be going. Chronologically we are now in Web 2.0 and fast approaching Web 3.0. This is a dramatic change and it’s important to be prepared to compete in it. Part of the concern is the proliferation of smart phones and tablet computers and are you prepare deliver your web message on these new platforms.
One of the presentations I attended was by Dave Wieneke on Web 3.0: The App Experience Revolution. The message I bring from this presentation is that mobile web, smart phones and tablet computers are transforming how people use the web. The growth is sales of these products is staggering and there are several predictions that the sales of desktop computers will decline. In fact, Goldman Sachs predicts that tablet computers will cannibalize one in three traditional computers. That’s quite a staggering prediction.
So when we look at this trans-formative change, we need to ask are we prepared for it. Are you ready to be able to deliver your message on these new platforms?