1. From MassNonprofit.org some good news: Strong Yearend Giving Suggests Fundraising May Pick Up in 2011
More than 60% of nonprofits reported that end-of-year giving increased in 2010, compared to the year before, suggesting that nonprofit fundraising will see a marked improvement in 2011, according to a recently completed national survey.
2. Nicely written article on How to Hire Your First Development Director by consultant Leyna Bernstein
from Blue Avacado.
Well, here are the three stupidest things I see nonprofits do. First, they think they should hire a development director when what they need is a development coordinator. Second, they forget to budget for the costs beyond salary, like software, computer upgrades, the cost of more mailings and collateral, association dues, professional development, and cultivation events. Third, they want to make a big leap with major gifts, so they decide they want someone with a lot of experience with major donors. But they forget that Major Gifts Officers and Development Directors are seldom a department of one. Fundraisers with experience and well-honed skills need support staff and systems in place to enable them to function well.
3. Food for thought from Network for Good: Uncharitable?
When trying to decide what charity to contribute to, donors often ask, “What percentage of my donation will go directly to programs?” But focusing solely on overhead – those funds that don’t go directly to programs – can cause a distorted view of a nonprofit. It makes us think that overhead isn’t a direct part of the cause. It can force charities to go without the things they really need to accomplish their mission. And it doesn’t tell anything about the quality of the program.
4. Since I already wrote about John Haydon’s webinar on Ten Steps To Getting More Out Of Facebook For Your Nonprofit this week, here’s one from Socialbrite on Using Twitter & LinkedIn to promote your event (part 1) ,
social media can be an incredibly powerful promotional tool, allowing you to reach more of the people who care about and ultimately want to attend your event. When people share information about your event with their network, that message carries much more weight than a traditional ad.
5. Frogloop wants to know How’s Your Year-End Fundraising Going?
Check out some of these quick tips while last month is still fresh in your mind and you’ll be off to a great start in preparing for this coming December, and your fundraising between now and then too!