Branding in at it’s simplest is a consistent, unique look, tone and feel. It should be consistent across all media platforms – print, and all areas on the web. You need to understand what makes your organization unique and explain it simply. Here are some questions to ask yourself.
- How do you differentiate your mission from other organizations that have similar missions?
- Can you explain your mission to a six year old?
- Can you explain what makes your mission unique to a six year old?
After answering these questions and you have successful fund raiser it’s important to make them feel special.
- What do you do to make donors feel special so they will give more donations in the future?
Brands for Greater Good quotes on their website that in 2009, for Every Five New Donors Recruited by Non-profits, Six Existing Donors Were Lost Through Attrition (2010 Fundraising Effectiveness Survey Report by AFP & The Urban Institute). Does this sound like your organization? How about sending a nice thank you note, or connecting with them on facebook or email to give regular updates on how their donation is being used to help your mission. How about giving them a free gift like a free membership from a company like Brands for Greater Good? These ideas may seem simple, but it’s the little things that make people feel special and connected.
Join us for our next Networking for Non-Profit Event in Plymouth November 3!