We have written a lot about web site optimization using keyword, social media and landing pages. Reading a post from Marketing Experiments on Homepage Optimization: Lessons you can reuse from ReUseIt.com, I realized we haven’t said anything about the homepage. Although most of your efforts for search involve driving people to specific landing pages, the homepage is still extremely important.
The Homepage is the most challenging to optimize. Normally the page is speaking to different marketing persona’s. Because of this the page needs to prioritize the available real estate, it needs to be clean and navigation to the more detailed information needs to be easy and obvious. Most sites can’t fit everything on the homepage so you need to identify what your mission is and prioritize appropriately – are you looking for more donors, volunteers, or building a community around your organization? How much can you fit on the top part of the site that is visible when the page open? How fast does it open?
This post from Marketing experiments uses an e-commerce site Reuseit.com. Although the page is clean and has many great qualities I believe that it’s lack of engaging visitor and creating a community is almost non-existant. You can subscribe to their email, but you have to scroll down to the bottom of the page. There is no use of social media – no facebook, no twitter, no blog all extremely important elements for today’s web world. Take a look your self and see what you think.
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