The Web is Dead

Communities are starting to take over the internet

I was at Podcamp Boston last weekend and like a typical camp some sessions were great.  The first session I attended was Future Focus: Social media on a Web 3.0 Pageless/Site less Web by Dave Wieneke & Scott Brinker.  Sounds ominous, and it was.  I still don’t have a clear understanding of what web 3.0 is. What I did take away is the changing nature of the internet and how we need to adjust our understanding of what we need to create around our organizations to help make them successful.

We post a lot about building presence on the web.  You need to be blogging, twittering, on facebook and youtube.  All these different activities create a big presence on the web for your organization, are critical for SEO and bring people to your site.  But what do they find when they get there?

The large purple area on the graph above is peer to peer networks.  This is where (a long with video) the major growth of the internet is.  This is what your organization needs to create, a network or better yet an interactive community around your organization.  Internet users are much more likely to sign onto facebook or read their readers for information than just search the web.  This information is being pushed to them through applications on their phones or computers.  This is the future and it is happening now.

For a great article on this visit The Web Is Dead. Long Live the Internet by Chris Anderson and Michael Wolff.

Join us at our next Networking for Nonprofit event October 13th at the Phillips House in South Boston.