How Useful is Your Annual Report?

Jane B. Ford

Creating annual reports can be a time-consuming and expensive activity for nonprofits.  Many small organizations produce just a simple handout with the required financials, not a piece that is likely to attract new supporters to the organization. I recently read a useful article that explains “The Secret to a High Impact Annual Report”.

• The author opens the article by stating that “there are only four things that people do with an annual report:
• Read The Letter (typically from the executive director and the board chair)
• Check to see if they’re listed (if they are a donor)
• Read the captions on photos
• Look at the financials to see how big you are and if you had a surplus or a deficit.”

The author proceeds to offer seven specific ways you can improve your annual report. If you want your next annual report to become a meaningful document that actually attracts people to learn more about the work you do, read the full article at www.blueavocado.org/print/270.

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