Creating Great Content

Fireworks Over Boston

July 2, already half way through 2010, we hope everyone has a great and safe  fourth of July weekend.  The long weekend is a great time to relax and maybe have some time to think strategically how to move your nonprofit organization forward.

Creating great content for your web is one of the best ways to promote your organization and it’s mission.  This is easier said than done.  We see recommendations that one of the best ways to do this is hire a great writer with a journalistic background.  With the cutbacks in the print industry (newspapers and magazines) there are many more writers around.  Short of that, if you are short on funds is to understand the elements of great writing for the web.

Here are some highlights from a Hubspot guest post, 7 Key Elements Of Great Business Content, by Kipp Bodnar from Pr 20/20.  Quoting from the post:

“However, continually producing premium content worthy of links and leads is not easy. It requires significant time and resources, executive support, long-term vision, internal expertise and often a willingness to share the knowledge businesses once held sacred.”

Here are the seven areas Kipp writes about that you need to be concerned about when writing:

1. Strategic
2. Brand Centric
3. Buyer Persona Focused
4. Optimized for Search Engines
5. Technically Sound
6. Creative
7. Results Driven

Hope this helps.

Join us for our next Networking for Non-Profit Event in August!

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