People Connect with People – Not Companies
What Makes You Unique?
Yesterday we gave a presentation on Social Media Strategy at the Social Circle Impact Meet-up. To start the presentation we asked each person to share something unique about themselves. This almost always gets interesting! One person liked to cook, another make wine. This immediately gave them something in common and help them connect. One person loved to travel and travel in the Soviet Union while it was still Communist Russia, another was a ballet dancer, another a gymnast. I was a international gymnast that competed in Russia in the early 1980′s, so I had an immediate connection with these three people.
When we work with individuals and companies on their Social Media plans and strategies we always stress the importance of authenticity. Each person is unique and this needs to come through. People are looking to connect, sharing your uniqueness helps this process. People connect with people, not companies.
Here is the slide show from the presentation:
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