Do Potential Donors Already Know You?

In Today’s Market They Should

We have already written that 86% of people begin their research on most topics online. Hubspot posted an article on the top ten ways B2B companies find services they need, based on a survey from RainToday.com. Three of the top ten are on the internet.

How Businesses Find Things They Want

This is consistant with most of the research we see. I reinforces the need for your organization to continually improve it’s presence on the web to help tell it’s story and mission. What will potential donors find on your website? Will they even find you on the web? It’s more important than ever to have an effective internet marketing strategy. This is one of the most important marketing your organization can do.

Want to learn more about Web Marketing Strategy? Join us at our next non-profit mini-conference.