By Far Website Is Your Most Important Marketing Tool
Time to Redesign Your Website?
Hubspot posted today this survey on how important your website is to buyers. We believe that it is just as important to the Non-Profit world. This is where your supporters and potential donors form their opinions about your organization greatly influences how much support and donate to your cause. This study shows that by far your website is your most important asset and fundraising tool with 97% of buyer responding that the website influenced their decisions.
It’s clear that non-profit organizations need to take advantage of this power. With well-designed websites they can:
- Establish that they are credible: through professional design, writing, and arrangement of content.
- Establish that they are worthy of consideration: through an overview of their services, their client list, biographies of their professionals, and case studies that show how they helped clients and delivered what they promised.
- Establish themselves as an authority: through blog posts, publications, videos, and other resources to help build credibility, reliability, and trust-all essential elements necessary to win clients.
Want to learn more about website redesign? Join us at our next non-profit mini-conference.
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