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On Branding and Twitter Handles

Posted by: Tom Beach, Executive Director & Vice President of The Toolbox, Inc.

Get on the Social Media Bus

Changing your Brand

Co-author of Twitter for Dummies, Leslie Poston, recently changed her twitter handle (name) from @geechee_girl to @leslie.  She has a short post and video on her Uptown Uncorked blog.  Her reason for changing is simple – when she originally signed up her name was already taken.  In the video she talks about why the change, how it affected her personal brand, can she help you change your handle (no), and how she decided to use @geechee_girl to begin with.

We just think that it is interesting that one of the leading authorities on twitter decided to change her name.

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